About Me
Meet Krell
Full-stack e-commerce Specialist who can list, ship, and drive traffic. I run Amazon or Walmart end-to-end, launch Google & Facebook campaigns, and keep small SaaS projects moving from idea to release.
I double as a domain expert and project manager: defining specs, running sprints, and building internal tools with agentic CLI. I test fast, read the data, fix what's clunky, and write the playbook so the next run is twice as smooth.
“To be a trusted partner for brands, helping them navigate the ecommerce landscape and achieve long-term growth through smart, collaborative strategy.”
Career
My Journey So Far
My career started in technical support and transitioned through a stint as a casino dealer before I found my calling in e-commerce. What started as Amazon PPC operations at OmniChannel Solutions quickly evolved into leadership, strategy, and full-stack marketplace management.
As an Advertising Specialist at Pioneer Square Brands, I led company-wide data migration, built Domo reporting infrastructure, and managed channel strategy across three brands, delivering 30%+ YoY growth while cutting costs by 50%+.
Today at Kepler Commerce, I wear multiple hats: Head of Operations, Domain Expert, and Project Manager. In a fast-paced agency environment where priorities shift daily, I own end-to-end Amazon account management, lead a team to hit tight SLAs, and collaborate with product and engineering to build internal tooling and automation.
My biggest project there is an AI-powered e-commerce services platform: a system of specialized AI agents that automate expert Amazon work, from keyword research and listing optimization to advertising strategy, pricing, and performance diagnostics. I author the domain playbooks and quality benchmarks that make the agents perform at a senior-specialist level, bridging e-commerce operations and engineering.
Values
What Drives My Work
Growth
Continuous improvement and performance optimization across every channel.
Impact
Measurable outcomes: increased visibility, revenue, and efficiency.
Clarity
Transparent communication about strategy, progress, and results.
Empathy
Understanding client goals and tailoring customized solutions.
Recognition
Highlights & Recognition
Employee of the Month
Recognized as 'Specialist of the Month' the first month on the team, two consecutive months running. Built and standardized DSP processes and training at OmniChannel Solutions.
Cross-Country Knowledge Transfer
Selected for on-site work in Hong Kong and China: trained local staff on Amazon workflows, scoped services with clients, and bridged cross-cultural stakeholder management.
Domain Expert Appointment
Appointed as domain expert and project manager at Kepler Commerce. Responsible for defining requirements in Jira, conducting gap analysis, and driving sprint delivery from spec to production.
AI Platform Builder
Designed and built an AI-powered e-commerce services platform at Kepler Commerce: a system of specialized AI agents that automate expert Amazon account management at scale, with the domain playbooks and quality benchmarks behind it.
Personal
Beyond the Work
Outside of e-commerce, I'm a constant reader and learner. I spend my downtime exploring emerging technologies, from agentic AI frameworks to new dev tooling, and figuring out how they can solve real problems. I like digging into documentation, tinkering with side projects, and staying sharp on what's next in the industry.
I'm based in Valenzuela City, Philippines, and open to remote work, on-site roles, and international opportunities.
Curious to know more?
I'd love to hear about your project or just connect.
GET IN TOUCH