Portfolio

Selected Work

A summarized look at what I have built and grown, from AI-powered e-commerce platforms to multi-million-dollar marketplace campaigns. Client names redacted under NDA where applicable.

Recent Work

AI & Product

AI & E-CommerceKepler Commerce

AI E-Commerce Services Platform

Challenge

Delivering senior-specialist Amazon account management across a growing brand portfolio is slow, expensive, and hard to keep consistent from one account to the next.

Strategy

Designed and built an AI-powered services platform: a set of specialized AI agents that carry out expert e-commerce work such as keyword research, listing optimization, advertising strategy, pricing, and performance diagnostics. Authored the domain playbooks, decision logic, and quality benchmarks that let the agents perform at a senior-specialist standard.

Results

  • +Expert account-management workflows automated and standardized
  • +Faster, more consistent specialist work delivered at scale
  • +Reusable library of e-commerce automation tools mapped to real seller workflows
  • +Served as the bridge between e-commerce operations and engineering
AI Agent DesignE-Commerce StrategyProduct OwnershipAutomationQuality Benchmarking
Web DevelopmentKepler Commerce

E-Commerce Web & Internal Tooling

Challenge

Operations depended on manual reporting and disconnected tools that did not scale with the business.

Strategy

Built production web applications and internal automation (Next.js, agentic CLI) covering reporting, catalog management, and day-to-day operational workflows, shipped from spec to production.

Results

  • +Replaced manual reporting with automated pipelines
  • +Faster iteration and reduced operational overhead
  • +Scalable internal tooling that compounds productivity over time
Next.js / ReactInternal ToolingReporting PipelinesAgentic CLI Automation

Case Studies

Marketplace Growth

SupplementsNDA

Vitamin Brand

Challenge

Needed aggressive scaling of advertising spend while maintaining healthy returns in a competitive supplement category.

Strategy

Scaled advertising budget strategically from $70K to $200K in a single month, optimizing spend allocation across campaigns to maintain strong ROAS throughout the scaling period.

Results

  • +Reached $2.5M in total sales
  • +$351K increase year-over-year
  • +Scaled ad spend from $70K to $200K in one month
  • +Maintained strong ROAS throughout aggressive scaling
Amazon AdvertisingBudget ScalingPerformance OptimizationReporting
SupplementsNDA

Oral Vitamin Spray Brand

Challenge

The brand's primary product had a rating below 3.5 stars, limiting market competitiveness and visibility.

Strategy

Focused on penetrating feasible market segments to enhance sales velocity, boost conversion rates, and compete in more demanding niches.

Results

  • +77% year-over-year sales increase
  • +ROAS peaked at 4.2 (improved from 2.72)
  • +Ad sales doubled in months 2-3 with only 20% budget increase
  • +Overall sales growth averaged 20% vs previous year
Amazon AdvertisingListing OptimizationMYE CoordinationCreative CollaborationReporting
Consumer ElectronicsNDA

Mechanical Keyboard Brand

Challenge

A new entrant struggling with market entry and visibility in a competitive niche.

Strategy

Implemented granular single-keyword campaign approach to maximize bid control and visibility, leveraging the niche's favorable CPC environment.

Results

  • +326% ad sales increase in the first month
  • +Additional 55.3% growth in the second month
  • +Effective market entry through strategic pricing and niche positioning
Amazon AdvertisingListing Optimization
Kitchen AppliancesNDA

Espresso Machine Brand

Challenge

Product marketing and market launch difficulties in a saturated premium appliance space.

Strategy

Developed targeted advertising and positioning strategy to differentiate the brand and capture market share during launch.

Results

  • +Successful product launch in competitive category
  • +Established brand presence and initial sales velocity
Amazon AdvertisingProduct MarketingMarket Launch
Consumer Electronics Accessories

Three Device-Case Brands

Challenge

Managing channel strategy and budgets across three separate brands as the sole ads owner.

Strategy

Led company-wide data migration and automation; built Domo reporting to drive performance visibility and operational efficiency.

Results

  • +30%+ YoY growth across all three brands
  • +Reduced costs by more than 50%
  • +Built automated reporting infrastructure
Amazon AdsGoogle AdsFacebook AdsChannel StrategyBudget Management